Carlos Valdovinos

Jewelry Brands™ is a direct-to-consumer outlet website for licensed goods. This site had no problem attracting visitors but suffered from few sales. To address this, I designed and launched a playful rebrand with a tongue-in-cheek message: "Don’t steal our name! even if it sounds generic."

The new branding took inspiration from theater marquees and the pop culture licenses we work with, aiming to build trust and show that, while the name may be simple, the brand is anything but.

Combined with regular appearances at fan conventions and a strong social media presence, the rebrand helped transform Jewelry Brands™ into a booming name in licensed jewelry; one that's earned genuine love from its fanbase in just a few short years.