Jewelry Brands™ is a direct-to-consumer outlet website for licensed goods. This site had no problem attracting visitors but suffered from few sales.

We chose to move forward with a tongue-in-cheek “don’t steal our name even though it’s generic” rebrand that references a theater marquee and the pop culture licenses we work with. The goal with this new site was to establish trust with customers and signal that the name may be plain but we're anything but.